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SERA Quality Convention 2024: Move to be Invincible

SERA (Serasi Autoraya) successfully conducted the 2024 SERA Quality Convention on-site last October. This event, aimed at improving innovation, efficiency, and work quality, involved all BOD, management, and employees from various business units in SERA Group. This was SERA’s real move to promote innovation and improve its workforce.


The SERA Quality Convention event series is divided into three main sessions. The first session was held on October 14 at the Grha SERA Building. Each participant selected in their respective category held an exhibition to showcase their innovative ideas. All participants presented their work in front of judges, consisting of SERA leaders and related experts.


The next session of the convention was an awards ceremony held on the following day at El Hotel, Kelapa Gading. Five innovation categories were assessed before the ceremony, namely Quality Control Project, Non-Technical Quality Control Circle, Technical Quality Control Circle, Non-Technical Suggestion System, and Technical Suggestion System. Winners were announced at the event, and all finalists received appreciation for their contribution to the success of this event.


To conclude the event, the Finalist Appreciation Program was held at Highland Park Resort, Bogor, on October 16, attended by the winners. In a relaxed ambiance, they had free time with fun activities and personal growth lessons.


Through this event, SERA hopes to continue fostering the culture of innovation in the workplace and ensure sustainability in providing the best service to customers. The success of the SERA Quality Convention 2024 is a new milestone in the company’s journey to achieve operational excellence and increase competitiveness in the industry.


Congratulations to the winners! Move to be Invincible!


Category for Quality Control Project

1st Winner : JRO SQUAD – TRAC RENTAL JAKARTA

2nd Winner   : THE PURPLE LODGE – SELOG FF AIR FREIGHT

3rd Winner   : FIBES – TRAC LEASING HO


Category for Non-Technical Quality Control Circle

1st Winner : AJUDAN WAPRES – TRAC RENTAL JATIM 1

2nd Winner   : SUPER TEAM – SELOG SBY DEPO NGORO

3rd Winner   : TEAMMATES – TRAC RENTAL HO


Category for Non-Technical Quality Control Circle

1st Winner   : RUMAH KITA – TRAC LEASING KALTENGSEL

2nd Winner   : SMART COOL – TRAC BUS SURABAYA

3rd Winner   : CHIZU REDVELVET – TRAC LEASING KALTIM 2 SANGATA


Category for Non-Technical Suggestion System

1st Winner   : RILL – SERA HO CFIN

2nd Winner   : KHOIRUL ANAM – SELOG SBY DEPO TABANAN

3rd Winner   : GINOSKO – TRAC RENTAL JAKARTA


Category for Technical Suggestion System

1st Winner : 90 UTAMA – TRAC BUS JAKARTA

2nd Winner : SATRIA – TRAC LEASING KALTENGSEL

3rd Winner : MAKASSAR STAR – TRAC LEASING SULSEL

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