Sales and Marketing: Two Sides of the Same Coin

The distinct roles of sales and marketing are frequently misunderstood,not only by the general public but also by job seekers and even some companies within the industry.

While both are crucial for achieving company goals, they have distinct responsibilities.

If you’re a fresh graduate struggling to decide between a career in sales or marketing, this guide will help you understand the key differences between the two, including their job duties and responsibilities.

What They Are and How They Work

Essentially, sales is responsible for selling products or services at prices that meet the company’s targets while remaining appealing to customers.

See also: Master These Skills to Become a Marketing Officer

Meanwhile, marketing focuses on implementing marketing strategies as planned.

The way sales and marketing work is different. Sales teams are the frontliner, directly interacting with customers, through visits, calls, or events.

In some companies, they must customize their approach for each customer due to the personal nature of their work.

On the other hand, the marketing team analyzes the market and identifies customer needs. They also create tools and ideas to promote the company’s products and services.

Furthermore, marketing teams are tasked with identifying successful products or services and creating promotional plans to showcase their unique features.

What They Cover and Their Intended Goals

Sales is more focused on immediate results, while marketing takes a longer-term view by building relationships with partners and vendors.

See also: Shape Your Future: Join Astra Group’s SERA in August 2024

The sales team aims to persuade potential customers to buy, while marketing involves a wider range of activities like market research, PR, and ensuring customer satisfaction.

Goals and targets also distinguish sales and marketing. For instance, in a startup, the sales team reaches out to potential customers until a deal is closed.

In contrast, the marketing team ensures that the product meets customer needs before it’s handed off to the sales team.

Sales and marketing require different skills and personalities. With its emphasis on analysis, marketing is ideal for those who enjoy research and planning.

Those who enjoy dealing with customers and are comfortable being outgoing are well-suited for sales roles.

Job Openings at SERA

Now that you understand the difference between sales and marketing, you can choose the path that’s right for you. Keep in mind that your choice will significantly influence your future career.

See also: Build Your Perfect Job CV: Tips and Examples

If you’re looking for a career in sales or marketing, PT Serasi Autoraya (SERA) has several job openings, including:

• Sales Consultant Logistic (SELOG)

• Account Head/Sales (TRAC)

• Sales Executive (TRAC)

• B2B Sales Consultant - Car Rental (TRAC)

Founded on March 22, 1990, SERA has become a leader in Indonesia’s logistics and transportation industry. This member of the Astra Group regularly recruits employees for specific roles or positions.

SERA continues to offer opportunities for the public to apply for positions within the company and its subsidiaries.