TRAC, one of the subsidiaries of Serasi Autoraya, received Services Quality Award for the 13th time. The awarding ceremony was held on Tuesday, June 6, 2023, in Grha SERA, Sunter. Steven Sentosa, President Director of MARKETING Magazine, presented the award to Fransisca, SERA Corporate Communication and Marketing Division Head.
TRAC has received the Diamond title and the highest score in the Car Rental category with a Services Quality Index (SQI) of 4.2613. The score was from surveys with 3,500 participants from four big cities: Jakarta, Surabaya, Semarang, and Medan. This award consists of two assessment dimensions: Perceived Service Quality (PSQ) to assess the customer’s perception of the service, and Perceived Service Value (PSV) to assess the customer’s perception of price appropriateness compared to the provided service.
Receiving this award for 13 years straight proves that TRAC provides consistent services to customers by maintaining its service quality and gradually developing new innovations.
“It was such an honor for us to receive this award. We dedicate this award to all the customers who have trusted and kept using TRAC vehicle rental service for their corporation or individual purposes. This award also results from the hard work of all TRAC frontline team members who always try to help and fulfill the daily customers’ needs. We also thank all employees for their hard work and dedication. We really hope to maintain our service quality and keep improving it, to provide the optimum benefits for all stakeholders,” said Fransisca.
TRAC operation is currently supported by 28 branches, 26 rental outlets, 26 service points located all over Indonesia, and Customer Assistance Center service at 1500009 (24/7) or via WhatsApp business chat at 08999500009.