The Logistics Industry Blooms in the Digital Era

Digital Transformation Brings a Positive Impact Across Many Sectors

Internet-driven, digital technological advancements have changed the lives of many across the globe in all pursuits of life, both in the world’s economy and in many social interactions. This is no exception for Indonesia.

Across the country, people are more mobile than ever demand convenient, efficient, swift, and precise transportation solutions without sacrificing accessibility.

Also read: Here Is Why Safety Management System Is a Big Deal in the Transportation Industry

This also holds true for the economy, and with that demand in mind, all-new, virtual places that facilitate trade have been born. That is what many call e-commerce platforms.

They do not only facilitate transactions between consumers and manufacturers or retailers but also between businesses, and the latter is what B2B (business-to-business) concept is all about.

E-commerce can be defined as an activity allowing businesses or individuals to sell or buy goods over the internet.

This activity continues to evolve, reaching its peak during the COVID-19 pandemic, which prompted limitations of social interactions to contain the spread of the virus.

Also read: Learning More About Indonesia’s Transportation and Logistics

This, once again, also holds true for Indonesia.  Recent research conducted by Google, Temasek, and Bain & Company estimates that the market size of the Indonesian e-commerce industry will reach US$59 billion in 2022. It amounts to 76.62% of the total market size of the country’s digital economy in the same year, which is US$77 billion.

“Indonesia’s e-commerce industry in 2022 records a 22% year-on-year increase in the market size, whereas in the previous year, it only reached US$48 billion. Compared to the pre-pandemic year (2019), the value has risen by 136% from US$25 billion,” explains the research report.

Google, Temasek, and Bain & Company also project the national e-commerce industry to keep growing, and in 2025 its market size is predicted to stand at US$95 billion.

The rise can be attributed not only to the thriving businesses in the industry alone but also to the increasing consumer demand as more and more people use the internet.  The country hasapproximately 82 million internet users (30% of the population).

Also read: The Key Role of Transportation in Logistics

The New Face of the Logistics Industry in the Digital Era

As the e-commerce industry continues to thrive, logistics solutions, which have also driven the digital economy’s growth, should also move forward in unison and one direction.

In addition to e-commerce platforms adapting their offerings to suit the needs of businesses, goods vehicles should be ready for logistics activities.

That is why it is important for businesses in the e-commerce industry to choose the right logistics service provider, the one that they can count on. Failure to do that will lead to a disruption to day-to-day business operations.

To keep the business running smoothly, apart from paying attention to the marketing side of it, every company should carefully consider its plans for the digital era. One way to achieve that is to choose a reputable logistics service provider. That is what PT Serasi Autoraya (SERA) is! This subsidiary of PT Astra Internasional Tbk has long experience in the industry.

Also read: Transportation and Logistics Stimulate the National Economic Growth

It has been widely known as one of the biggest transportation and logistics companies  in Indonesia. Since its foundation, the company has steadily grown. SERA began as a company that specialized in vehicle rental solutions, and over the years, it has become the largest, industry-leading transportation service provider.

SERA’s lines of business have also expanded with many offerings, from car and passenger vehicle rental solutions marketed under the TRAC brand and a network of popular used car dealerships, mobil88, to SERA Logistik (SELOG), which provides freight transportations services, and an auction house doing business as IBID.

SERA also taps into the power of advanced IT systems to create an end-to-end transportation management solution called Astra Fleet Management System (Astra FMS). This service enables effective, efficient, and safe fleet management.

Astra FMS has become a tried-and-true foundation for many of SERA’s products. It offers users a variety of features designed to make fleet management easier.

Customers can monitor their vehicles in real-time and get analytics about drivers’ performance. These capabilities minimize downtime and optimize vehicle-maintaining costs. To learn more about SERA, visit its official website at