Once again, TRAC won the Indonesian Best Brand Awards (IBBA) 2022 on Wednesday, November 30, 2022, at Shangri-La Hotel, Jakarta. In addition, TRAC received a platinum predicate for the Car Rental category. SWA Magazine organized this event in a hybrid manner in collaboration with MARS Research Indonesia, an independent institution conducting surveys and assessments.
The assessment process of Indonesia Best Brand Awards 2022 was informed by the results of a three-month survey conducted in seven major cities in Indonesia, adopting a multistage random sampling method. This survey covered different indexes, including Top of Mind Brand Awareness, Top of Mind Advertising, Brand Sharem, Satisfaction, Gain Index, and Brand Value, and involved more than 10 thousand respondents.
"We wish to thank SWA Magazine and MARS Indonesia, along with our loyal customers, for the award and trust granted to TRAC as the winner of Indonesia Best Brand Award (IBBA) 2022. We will make this award a benchmark to consistently maintain our service quality and continue to improve ourselves through innovations; so we can provide the best services to our customers.” said Fransisca, the Marketing Division Head of TRAC.
For more information about products and services from TRAC, customers can access our website at www.trac.astra.co.id or download the TRACtoGo application at Playstore and Appstore to get a series of special offers on car and bus rentals service.