PT Balai Lelang Serasi (IBID) was appointed the auction house for the BMW Indonesia car “The 8 x Jeff Koons,” with the auction event officially opening on October 30, 2022 at the MACAN (Modern and Contemporary Art in Nusantara) Museum. The auction would be conducted online on the IBID application through the Time Auction feature from October 30 to November 6, 2022. The event, entitled Sunday Soireé with The 8 X Jeff Koons of BMW Indonesia, started at 14:30 WIB and was attended by IBID’s Head of Digital Business Marketing and Product Development Wisnu Pryasto, BMW Indonesia’s Product Planning Manager Anindyanto Dwikumoro, and MACAN Museum’s Head of Development Amalia Wirjono.
IBID, BMW Indonesia, and MACAN Museum collaborated in educating art connoisseurs and collectors, and loyal BMW customers about purchasing through the auction system. In this collaboration, IBID served as the auctioneer, while the MACAN museum as the open house organizer, working together to boost the sales of BMW Indonesia’s products. At this event, IBID also provided information on the benefits of security and convenience when purchasing products using the auction method.
This event started with a discussion session on “The Love for Art” by Anindyanto Dwikumoro, who was joined by Jessica Setiono, a lawyer and art enthusiast, to explain The 8 x Jeff Koons collaboration and the existing features on the car. Following that, there was a question and answer session with participants at the MACAN Museum.
The 8 x Jeff Koons is a very exclusive car; only 99 units are available worldwide, and only one in Southeast Asia will be auctioned at IBID. “Please download and register on the IBID application. Participants may buy NPLs for Rp100 million, after which they may make an offer in multiples of Rp10 million on the IBID application. If you wish to see the car’s condition, you may visit the MACAN Museum in West Jakarta. The museum is open from 10:00 to 16:00 WIB, and it is closed on Mondays. If the participant does not win the auction, the NPL money will be refunded,” concluded Wisnu Pryasto.