The business sector has been evolving into an increasingly fierce competition, driving all the actors to provide the best services to consumers. These services include the manufacturing process and shipping of products ordered by consumers.
A quick and timely delivery of products to their destination is no longer considered enough. This is especially true for certain products and consumer segments, where customer experience-based delivery processes are considered contributing more added-values to customers.
This is because such an approach allows the consumers to feel involved in monitoring and accessing information on a product delivery process in real-time. Information on a delivery process is deemed very important, especially for corporate consumers that have to maintain the flow and speed of their business activities.
Digital technology, therefore, becomes the key tool. This is also reinforced by the fact that during the COVID-19 pandemic, with all its impacts on the country’s economic conditions, a transformation to the digital technology has been helping companies to survive. In fact, the digital technology has become the main channel for companies to expand their business and find new market niches.
This market opportunity—which later on is known as e-commerce—is created as online shopping activities have been on the rise since a few years ago. The growth of e-commerce requires the digital technology as the backbone of managing supply chains and product deliveries.
The benefits are undeniable. With the digital technology, business actors can achieve efficient production and marketing costs without wasting their funds.
Thanks to digital platforms or e-logistics, the flow of brands’ business process is made simpler as it does not require having a warehouse and employing a lot of workforce. As a business actor, a company only needs to become the marketer that records incoming and outgoing products.
If the marketed products are sold, a logistics company will ship them. The seller does not need to build a warehouse or ship the products ordered by the customers, thus reducing costs and maximizing its profits.
The cost cutting especially applies to the budgeting of human resource costs. This is because the costs previously allocated to employee salaries can be reduced or even shifted to other priority needs for the company to achieve its business goals: maximizing profits.
In addition, there is an increasing urgency to utilize e-logistics as the e-commerce transactions keep on rising. Indeed, by 2025, it is estimated that the online market will grow to 12 million transactions per day, making Indonesia a dominant player in the online marketing business in the Southeast Asia region.
It should be understood, however, that this will only happen if the digital platforms offered by e-logistics companies are equally capable of facilitating it. If you are looking for platforms with such characteristics, PT Serasi Autoraya (SERA) is your solution.
A subsidiary company of PT Astra International Tbk, SERA is renowned as one of the largest transport and logistics companies in Indonesia. It offers a wide range of the best service products, including reliable transportation solution services, used vehicle sales, and logistics management services.
SERA has more than 30 years of experience in Indonesia. Its core businesses include used car dealings, car rental, and, through its SELOG brand, courier services.
SELOG is here to serve the needs of customers in end-to-end logistics through a series of diverse services.