Jakarta -TRAC received the Indonesia Best Brand Award (IBBA) 2021, which was the result of a collaboration survey between MARS (Marketing & Research) Survey Institute and SWA Network. The award given to TRAC was for the Car Rental category with the Triple Platinum rating. This rating is given to a brand that has won IBBA for more than 15 years in a row. This year, TRAC won the award for the 16th time virtually on Thursday, November 25, 2021.
Indonesia Best Brand Award (IBBA) is a form of appreciation for the best brands, and it establishes a benchmark of their performance in Indonesia using its measured, open, and credible customer satisfaction survey methods. The survey was held in several large cities in Indonesia for three months using a multi-stage random sampling method. There are five variables used to measure Brand Performance Index, namely Brand Popularity, Brand Quality, Brand Share, Brand Satisfactory and Loyalty, as well as Brand CAP (Customer Acquisition Power).
The success of TRAC in achieving this award has proven that TRAC is recognized as the best Car Rental capable of creating a new, adaptive, robust, and reliable marketing strategy that can withstand a tough situation.
“Maintaining the durability of a brand in the long term is certainly not easy and needs hard work. TRAC thanks our customers for their trust and appreciation for our services, making it possible for TRAC to once again win the IBBA in 2021. Amidst the pandemic, we strive to maintain our quality of service and innovate to meet our customers’ changing needs. Hopefully, this award can boost our spirit and encourage us to always provide the best service through operational excellence in all service types to all customers,” said Fransisca as the Marketing Division Head.
In the future, TRAC will continue to develop innovation according to market development in order to keep meeting customers’ needs and give the best service. In addition, TRAC will continue to build and maintain its reputation as a brand that not only integrates products, communication, prices, and the distribution network, but also digitalizes marketing.