Jakarta – As a company engaging in the used car industry for more than 30 years, mobil88, a subsidiary of PT Serasi Autoraya, make its newest breakthrough as a form of real action in meeting the increasingly dynamic customers’ need for used cars. Currently, the community is becoming more and more tech-savvy. Thus, they demand an easier and faster process for everything. In answering the existing challenges, mobil88 obtains an opportunity to continue to develop, especially in strengthening its business in the digital world.
Thursday, September 23, 2021 is a very important date for mobil88. With the theme of “Be Unstoppable”, mobil88 holds a soft launch for mo88i, the new digital platform from mobil88. The event is held virtually and attended by 500 participants consisting of Astra management, the media, Astra personnel, and SERA personnel. The event is one of mobil88’s milestones in developing its digital business. mo88i (read: mobi) is launched as a trusted e-commerce platform for the sale and purchase of used cars, which offers a comprehensive service integrated with Astra’s ecosystem.
With the existence of collaboration within Astra’s ecosystem, mo88i becomes more than a platform for the sale and purchase of used cars. mo88i can fulfill the consumers’ need for car inspection, offering price estimation, and submission in terms of vehicle financing and insurance. In this case, mo88i collaborates with Astra Group companies such as Astra Credit Companies (ACC), Asuransi Astra, and Astra Car Valuation (ACV) so that customers can have an end-to-end transaction experience in just one application. With the mo88i application, customers can now carry out transactions related to used cars more easily, quickly, safely, and reliably.
“mo88i is an implementation of mobil88's commitment as part of the SERA Group to always innovate by looking at existing opportunities in order to provide the best customer service. By optimizing the Astra Group ecosystem, we are committed to providing sustainable total solutions in order to create maximum satisfaction for customers," concluded Yosafat Siregar, PT Serasi Autoraya’s President Director.