On March 22, 2021, SERA has been conducting transportation and logistics business in Indonesia for 31 years. Time after time has passed. This long journey could not have been traversed smoothly without the tireless dedication of all SERA personnel. 2020 was a challenging year for all business sectors in any countries, including Indonesia, due to the pandemic that occurred. However, SERA is able to prove itself as a company that can maintain its existence and continue to work to give the best it has to offer.
To be able to adapt to this unpredictable situation is no easy feat. In the end, a New Normal scenario was created to ensure that all activities are carried out with health protocols in mind. The business sector must also quickly change and innovate through digital transformation to meet customer needs.
This pandemic has made all business sectors realize that business existence is not just about competition, but it also has to do with how to be resilient in facing challenges. A couple of key measures carried out by SERA are innovation and collaboration. Firman Yosafat Siregar, President Director of SERA, said, "Cooperation and Integrity are very important components that need to be implemented in forming a solid collaboration. However, to create a resilient company, collaboration is not enough. We also need to innovate in collaboration so that all services provided by SERA can generate maximum customer satisfaction."
So far, the waves of challenges have been faced and resolved well by SERA. Hopefully, in the future, SERA will continue to grow and develop as a company that serves wholeheartedly and provides comprehensive transportation and logistics solutions. SERA also wants to make a positive contribution in supporting and fulfilling the transportation and logistics needs in Indonesia. SERA's journey will not stop here. At this mature age, SERA is optimistic that it will be able to continue presenting its innovative products.