Collaboration Of Sera And Microsoft In Developing Indonesia

Jakarta – From November 13-15, 2019, Microsoft held the annual Cloud Innovation Summit 2019 with the theme "Empowering Indonesia" at Ritz-Carlton, South Jakarta. This theme was in line with Microsoft’s vision to accelerate digital transformation in Indonesia. 

PT Serasi Autoraya (SERA) was invited as a partner company that has conducted digital transformation together since 2016.

Yosafat Siregar as the president director of SERA was trusted to be one of the inspiring speakers in the event to share the success story of SERA in implementing digital transformation in its business model in order to give the best customer experience.

As a market leader in the business of transportation, used cars, and logistics, SERA is aware that innovation is the main key to becoming the best. To create innovations, SERA does not walk alone; it collaborates with partners that have expertise in technology and information system, such as Microsoft and Accenture.

As a visionary leader who has a millennial spirit, Yosafat also believed that vision and engagement in innovation are very important factors in creating business model plans in the future.

“As part of Astra Group, SERA has the vision to participate in becoming the pride of the nation in 2020, which is in line with Microsoft’s vision to help accelerate Indonesia’s transformation journey. This digital transformation journey with Microsoft has made SERA able to identify and tackle business and operational challenges that are growing more complex,” Yosafat closed his speech.