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PT Serasi Autoraya (SERA) is part of PT Astra International Tbk, and is widely recognized as one of the largest companies in Indonesia specializing in transportation services, auction businesses, and logistics. Since its establishment in 1990, SERA has transformed into a company with diverse business lines and continues to grow steadily.
TRANSPORTATION SOLUTION
As one of the largest transportation companies in Indonesia, SERA offers integrated transportation solutions through TRAC. This business unit is committed to providing the best vehicle rental services tailored to customer needs, both for individuals and corporations.
TRAC’s vehicle rental services cater to a wide range of needs, from personal car rentals to tour bus rentals for daily mobility. TRAC also offers professional drivers who are well-trained and qualified, ensuring a safe and comfortable travel experience.
AUCTION BUSINESS
Leveraging its experience in the transportation industry, SERA also provides a platform for buying and selling goods through transparent and fair auction processes under the IBID brand. The auctions cover a wide range of goods, including vehicles, electronics, and heavy equipment, offering customers a reliable and efficient way to transact.
LOGISTICS SERVICE SOLUTION
With over 35 years of experience, SERA continues to innovate and expand its logistics business through SELOG, offering effective, efficient, and high-quality logistics services.
SELOG provides end-to-end logistics solutions to meet various customer needs, including Trucking, Shipping, Freight Forwarding, Warehousing, and Contract Logistics.
COMPREHENSIVE TRANSPORTATION SOLUTION
To enhance its services further, SERA integrates cutting-edge technology into its transportation solutions. Through the Astra Fleet Management System (AstraFMS), transportation fleet management becomes more effective, efficient, and secure.
AstraFMS has proven successful across SERA’s business units with features that simplify fleet operations, enable real-time vehicle monitoring, reduce downtime, analyze driver performance, and optimize vehicle operating costs.
SERA is committed to continuous innovation through its superior products and services in transportation solutions, auction systems, and logistics management. This dedication supports broader access to integrated services across the national market, contributes to medium- and long-term business growth, and plays a role in driving sustainable economic development.
