Interested in being a Sales Executive? Understand the Duties and Responsibilities First

What is a Sales Executive?

A sales executive is a professional whose main responsibility is selling products (or services) to customers. A sales executive builds a relationship between the company and the customers, gets to know their needs, and provides them with the right solutions in the form of products and services to meet their needs.

After all, in business, success is defined by the ability to sell products. Therefore, in every rapidly growing company, there’s a reliable sales team working hard to achieve sales targets.

A sales executive is on the front line of interacting and building relationships with customers, and concluding it with a sales transaction.

They directly approach the customers to offer them a product or service. It’s not all about selling, though, as a sales executive is also responsible for building a positive image of the company.

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Duties and Responsibilities of a Sales Executive

A sales executive plays strategic and more complex roles than a regular sales team member. Some of these roles include managing customer accounts, developing sales strategies, and leading the team. Below are the duties and responsibilities.

Managing customer accounts. As a sales executive, you are responsible for building and maintaining good customer relationships. You must also be able to uncover what the customers need and offer them the right products or services.

Your daily tasks often involve negotiating contracts and sales with the customers, which results in mutually beneficial agreements. By focusing on customer satisfaction, you should be responsive to any complaint and provide the right solution.

Finding new prospects. You can do so in several ways. For example, researching the market to identify quality prospects. Then, you can approach them, such as cold calling, sending an email, or meeting them in person. It can be done through the lead qualification process, where you evaluate whether a prospect is worth focusing on.

Delivering sales presentations. A sales executive must be able to execute engaging and persuasive sales presentations by explaining the features, benefits, and advantages of the products or services based on the needs and interests of each customer. 

Making deals. After successfully convincing the customers of the products/services offered, a sales executive is then responsible for convincing the customers to make transactions. A sales executive also helps the customers with paperwork and ensures timely delivery.

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Writing sales reports. Lastly, as a sales executive, you must also write sales reports regularly. The reports serve as an evaluation and lay out the sales performance, prospects, and challenges faced.

You should analyze sales data to identify trends, patterns, and opportunities to improve sales strategies and achieve higher targets. You should also provide recommendations for improving sales strategies, product development, or new market opportunities.

Qualifications

For a successful career as a sales executive, you need to have the right mix of skills. Here are some of them.

Communication skills. It’s important to have effective communication skills, both verbally and in writing, to convey your messages clearly, concisely, and persuasively.

You must have engaging presentation skills and be able to convince potential customers. In addition, you must be able to actively listen to the customers to understand what they need and respond to them accordingly.

Sales skills. You must also have the ability to identify potential customers. Be aware of what they need and provide them with solutions in the form of the right products and services. It’s also best to know the art of negotiation to reach a sales transaction agreement.

Understanding of products and the industry. You must also have a deep understanding of the products you are trying to sell. Industry trends, competitors, and applicable regulations are some aspects you need to understand to help inform the best sales strategies.

Soft skills. These include the ability to analyze sales and market data, identify problems, and find effective solutions.

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It’s also essential to be adaptive to market changes and customer trendsand to promote integrity to earn your customers’ trust.

Sales Executive Job Vacancy at SERA Group

Above is some information about the duties and responsibilities of a sales executive and the qualifications required to become one. If you are interested in pursuing this career, there is currently a sales executive vacancy at SERA Group.

For more information on the job vacancy, visit this link. If you feel you qualify for the job, send your application by clicking ‘Apply Now’ on the right.

SERA began operations on 22 March 1990, and has since become a leading transportation and logistics company in Indonesia. Every year, this Astra Group’s company welcomes new members to fill various positions.

SERA continues to provide opportunities for individuals qualified for positions at the company and its subsidiaries.