Social Media Specialist: Perfect Job for Those Enjoying Making Content

The development of the digital world has led to many opportunities for creativity and careers. One of them is a Social Media Specialist. Their main task is to make creative and interesting digital content and strategies for various social media platforms to foster brand awareness.

The diverse platforms require tailoring the production and strategy to the unique characteristics and users of each social media. They also collaborate with the digital marketing team to draw up the right and effective strategy. 

If you love creative things and enjoy creating content, the job is the right choice for you. Young people nowadays call it “A job with passion is happiness.”

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Social Media Specialist’s Roles and Responsibilities

Their roles and responsibilities include making a content plan to reflect a brand’s identityand creating valuable content on each social media platform.

They are fully responsible for managing social media posts according to the content plan, interacting with followers, and developing as well as managing collaboration with influencers.

Therefore, they need to be skilled in analytics tools, such as Google Analytics, Hootsuite Pro, Facebook, and Instagram Insights.

In addition, they make a progress report about the social media of each brand or company, recommend a strategy for social media marketing,stay updated on the latest social media trends, and collaborate with the design team on the content’s visual aspect.

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Required Skills

Social Media Specialist is different from other jobs. There is no formal education training required to become a social media specialist. For this reason, this job is open to graduates from all majors as long as they have the following skills.

Social media fluency. A social media specialist should have a great interest in and knowledge of social media. They must understand various social media platforms used by target users and stay updated on social media trends.

Communication. Even though social media specialists work behind the scenes, they need active communication skills, such as writing, editing, storytelling, and giving a presentation.

It is worth noting that communication on social media is truly unique. Therefore, they must be able to foster good relations with the audience and create virtual closeness.

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Ability to use tools. Social media specialist uses various tools to streamline their work. For example, Hootsuite is used to manage accounts, tools, and analytics tools to monitor the latest trends on social media.

Design. Social media specialist should have good visual taste because they have to collaborate with the design team. They should come up with ideas and recommend designs reflecting the characteristics of users on various platforms.

Quick Thinking. As phenomena and trends develop rapidly, they must be able to create the right content that’s not only up to date but also interesting.

Time management. Social media specialists must effectively do many things, such as replying to emails and revising content plans every month. They may manage more than one brand account with various social media assets.

In addition, their daily tasks range from posting, campaigning and revising to editing content and design. It’s not surprising that they must manage their time well to set their priorities right.

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Now you’ve learned about Social Media Specialist. In addition to equipping yourself with the required skills, make sure the company you’re applying to has a positive work culture and clear career paths. Choose a reputable and credible company in its field, such as PT Serasi Autoraya, or SERA.

Founded on 22 March 1990, SERA has becomethe leader in Indonesia’stransportation and logistics industry. The company, which is under the Astra Group, regularly recruits employees to fill various positions.

SERA continues to provide opportunities for individuals qualified for positions at the company and its subsidiaries.